Foot Locker, North America
Digital Marketing

2024-2025

As Sr. Design Manager of Marketing, I manage the Digital Design team in the delivery of 250+ assets per week for daily homepage, mobile, app, e-mail, banner, paid media and social media placements for Foot Locker US & Canada. I oversee the design production of monthly sales campaigns, presentations, product landing pages, and the FLX loyalty award page that communicate Foot Locker’s brand, hot launches, rewards program and key partnerships.

I collaborate daily with cross-functional stakeholders and manage multiple projects across Marketing, Partner Marketing, Brand, E-commerce, Owned Media/CRM, App, UX/Product and Content teams. I also spearheaded the integration of a new Figma Library and assisted in the launch of Foot Locker’s App2.0 by defining specs and production guidelines, while ensuring brand consistency and storytelling.

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